Nicki
Schroeder
ArtistBrand designerCo-founder
Wherever she goes, Nicki finds something to draw, sketch, paint or bring to life.
She has spent twenty years designing brands and helping run the companies behind them. She co-founded High Road Craft Ice Cream and led its brand from a regional start-up to national distribution.
Today she is a Partner at Right Lane, where she leads the brand and design practice, and Co-Founder and Artist in Residence at Persimmon House. She is as comfortable in the digital world as she is with artist's materials, but prefers to be out in the world with humans, laughing her ass off.
Studio
"My illustration style blends bold, hand-drawn energy with graphic pop-art flair. My linework is loose and confident, with an emphasis on gesture and rhythm."
Her own work, available for licensing and commission through Persimmon House.
Oil pastel, ink marker, and digital pieces from her own practice, including Lola, Muse, Long Tooth, and Blueberries.
Patterns drawn by hand and brought to digital, for housewares, apparel, and interiors.
Brands
Client work through Right Lane, where she leads brand and design. Most of these she carried from the first sketch to the finished room.
The full brand for a fitness and recovery club in Ave Maria, Florida, from the name and mark to the app, the gear, and the voice.
Packaging and design for a line of limited-edition luxury candles.
The whole look and feel for a coffee shop, kitchen, specialty market, and EV charging stop in Atlanta. Houser Walker Architecture designed the building, which won a 2025 AIA South Atlantic design award.
Identity and gear for a honey-based condiment born in the Yucatán.
A brand concept for a food counter set inside an Atlanta convenience store.
Ventures
Companies she co-founded. She built the brands, and she also built the decks, sat across from the buyers, and pitched the investors.
Co-founder and CMO. She led the brand, packaging, and marketing from a regional start-up to national distribution and six straight years on the Inc. 5000, with more than 100 products launched.
Chaya tortilla chips, born in her kitchen in Mérida. She built the brand from the ground up and led its go-to-market, from kitchen to shelf in five months. It won the 2026 KeHE Golden Ticket and was an Albertsons LaunchPad finalist.
A restaurant and bar on Jekyll Island, Georgia, that she co-founded and designed, from the egret mark and menus to the tableware and the room. Kale Construction built it.
Identity for the holding company she helped found. Mirepoix builds companies with artists, makers, and creatives.
Her women's fashion brand. One zip-front dress, each one printed as a single painting she composes herself, made in Los Angeles.
Voice
Nicki has been hired for voice work. These four reads were made with her own cloned voice on ElevenLabs, to show her range.
"People always ask what I do, and the honest answer is… I draw."
"It began in a kitchen in Mérida…"
"Good evening. I'm on Jekyll Island, off the coast of Georgia…"
"Pure, golden fire in a jar."
Recognition
Where she works now
Partner. Leads the brand and design practice and advises founders.
Co-Founder and Artist in Residence.
Founding team.
Designed for and sold to
The Coca-Cola Company, Johnson & Johnson, JWT, Walmart, Target, The Home Depot, Sam's Club, H-E-B, Foxtrot.