YAX

In her words

YAX began in the kitchen in Mérida, where we experimented with blending chaya, the native super green of the Maya, with fresh masa and Yucatán-inspired seasonings. From brand and product development to sourcing, packaging, sales, POS, press kit, trade show booth and website, we were on shelf with our first customer in five months.

The work

Nicki built YAX from the ground up: the strategy, the identity, the illustration, packaging for five SKUs, the website, and social. She led its go-to-market and sales.

As project lead she pitched more than 100 early-stage investment groups and built every model and pitch deck herself.