High Road
Craft Ice Cream

In her words

High Road Craft was my baby. We started in 2010, making ice cream by chefs, for chefs. I created the brand, vibe and pulse. I worked on product development from concept to shelf: the sketch, R&D, manufacturing, packaging, sales strategy, pricing, margin analysis, sales pitches, buyer meetings. I had my hands in all of it.

The work

Nicki co-founded High Road and sat on its executive team for twelve years. She led brand identity, packaging, and consumer marketing, ran a five-person creative team, and managed the PR and advertising agencies.

She also built the investor and diligence decks and presented them with the CEO to private equity firms, venture investors, and family offices. Her Helados La Neta campaign won a Telly Award in 2021.