BRANDS · THROUGH RIGHT LANE · 2026
Herkos
Athletic Club
The brief
Two brothers in Ave Maria, a small planned town in Southwest Florida, wanted to open a fitness and recovery club built around coaching and real habits. They had the idea and a town that wanted it. They needed a name, a look, and a way to talk to members.
What Nicki made
Nicki led the work from the name to launch. The name went from Sanctuary to Haven to Herkos. She drew the H mark and the wave pattern that runs through everything, set the palette and type, wrote the voice, and put it all in a brand playbook the team works from. Then she carried it into the member app, the gear, print, and the club itself.
Get to it.
The tagline she wrote for the club. Plain, a little gruff, and on every piece.
Where it stands
The app launched first, at herkosclub.com. The club follows. Right Lane is also developing the club's member meal program, with brand and packaging by Nicki.